If you’ve done any video streaming in the past decade, odds are you’ve at least heard of Roku. The company’s set-top boxes rose to popularity alongside streaming giant Netflix, and at one point the two companies were actually connected.
Today Roku still offers set-top boxes, now with 4K streaming support, HDR, surround sound, and more. It also competes with Google’s Chromecast and Amazon’s Fire TV with its smaller streaming sticks. Roku even has deals with multiple TV manufacturers around the globe to release smart TVs under its Roku TV brand.
This means that for newcomers to Roku, it can be confusing knowing which device to buy. To help, we have put together this comprehensive Roku buyer’s guide, with information on each of the company’s offerings, as well as some background on the company and platform.
Roku is a line of set-top boxes, streaming sticks, and smart TVs that enable media streaming from a variety of online platforms. The set-top boxes paved the way for the small, inexpensive streaming sticks that millions of consumers around the world now use to watch Netflix, Hulu, Disney Plus, and others.
The first Roku device, released in 2008, was developed in collaboration with Netflix, which started its online streaming business a year earlier in 2007. Rather than release it under the Netflix brand, it was spun-off into a separate company to avoid any potential licensing issues.
Roku devices were ahead of the curve in 2010, offering HD streaming with the Roku HD-XR, at a time few streaming services supported it. In 2015, the Roku 4 was released: the first device to support UHD (4K) streaming.
Related: Does Amazon Prime Video support 4K resolution?
Since then, Roku has expanded its offerings to include a range of devices at varying price points. One of the main things that separates them from competitors is support for nearly all streaming platforms and an included remote control.
The origin of the brand name comes from the company’s founder Anthony Wood. The word Roku means six in Japanese, and it was the sixth company he started. Wood still remains the CEO and Chairman of Roku, inc. in 2020.
Using a Roku device is simple. All you need to do is plug it in, log into your Roku account (or create one for free), and select the content you want to stream. Roku separates content into channels, which can be a TV network, a website, an application, or a streaming service like Netflix.
Depending on where you live in the world, you will have access to a few Roku channels for free. There is no subscription fee involved, and as long as you own a working Roku device, you can stream these channels free of charge. One of them is the Roku Channel, which has a small selection of movies and shows and is permanently free.
Once you boot up your Roku stick, you can use the remote to select which channel to watch, add or subscribe to channels on your account, or search for content to watch. One great feature of Roku devices is that once you set up your channels, you can search for content across all of them at once, instead of browsing each individual library separately.
If the content you want to watch isn’t on one of your channels, Roku will even show you the cheapest way to watch it.
There are literally thousands of channels on Roku, with a huge selection of both free and premium channels for kids and adults alike. Below we’ve listed some of the best Roku channels to give you an idea of what’s available on the platform.
Roku devices are fairly low-cost streaming options, and as such don’t have DVR capabilities built-in. Most have very little onboard storage. Only the more expensive models like the Roku Ultra offer SD card memory expansion.
However, in today’s age of streaming ubiquity, there is another way to get DVR on your Roku device — cloud DVR. Many services, like YouTube TV, Hulu with Live TV, and fuboTV, allow you to save live content on the cloud and stream it whenever you want.
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This is great because it eliminates the need for on-device storage, and allows you to stream in other rooms of the house (or other houses entirely). However, it also means that you won’t be able to stream them offline, which is one of the major draws of DVR in the first place.
Roku offers a line of streaming devices at different price points, including set-top boxes, streaming sticks, and even other types of products like smart speakers. Odds are if you’ve found your way to this Roku buyer’s guide you’re looking for a streaming device, so let’s start with those.
Learn more: The best Roku streaming players: What are your options?
Below we’ve listed our picks for the best Roku streaming devices you can currently buy. The latest were released in late 2019, and there’s no word yet on updated models for 2020. A bit further down we’ve also included details about other Roku products like the soundbar and Roku TVs.
The cheapest device in the 2019 Roku lineup is the Express. It is a small and simple HDMI device that provides everything you need to start streaming on any modern TV. It connects to the internet via Wi-Fi and comes with a basic remote to navigate menus and control playback.
Streaming is limited to 1080p HD quality and the remote doesn’t have any special features like a headphone jack or voice controls. Nevertheless, it’s the best Roku device for casual watchers. It runs at just $30, making it a great entry point into the Roku ecosystem.
If you can afford to spend a bit more, you should check out the Walmart-exclusive Roku Express Plus. It adds voice commands and the ability to control normal TV functions with the remote, eliminating the need to juggle two remotes. It only costs $10 more, bringing the total cost to $40.
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