Samsung in 2020 - Will Samsung turn its Galaxy up to 11 - Android

Samsung’s 2019 likely didn’t unfold in the way the company planned or expected. While its Galaxy S10 and Galaxy Note 10 launches went off without a hitch, the Galaxy Fold demonstrated that the Korean firm isn’t infallible. And that wasn’t the only misstep the company suffered.

In order to retain its number one spot in the world, Samsung must refine its design and engineering processes to ensure the Galaxy Fold 2 isn’t a universal flop. Here’s a rundown of Samsung’s successes and failures in 2019 and a peek at what might be in store for the company in 2020.

Galaxy S adds an “e”

The Galaxy S line is Samsung’s core product. It goes head-to-head against Apple’s iPhone, Huawei’s P family, LG’s G series, and Google’s Pixel phones. Over the last few years, Samsung has launched regular and large versions of its flagship smartphone in order to cater to user preferences. This year a third device joined the family, though it wasn’t just the slightly smaller size that set it apart from its stablemates.

Samsung started 2019 with a bang with the Galaxy S10 series.

Samsung debuted the Galaxy S10, S10 Plus, and S10e in San Francisco in February 2019, ahead of the Mobile World Congress trade show. The S10 and S10 Plus shared nearly every feature, with the most obvious differences being the screen and battery sizes. The S10 Plus carried an extra user-facing camera, but that was about the only material change between the two. Each of these phones suffered hefty price tags at launch: $899 and $999, respectively, or about on par with the cost of Apple’s iPhone XS and iPhone XS Max.

Samsung crafted the the S10e to compete with Apple’s lesser iPhone XR. When compared to the S10 and S10 Plus, the S10e had a smaller, flatter, lower-resolution display, a smaller battery, and 6GB of RAM instead of 8GB. Otherwise, the S10e offers the same processor, same basic camera configuration, and other features of its brothers. The S10e matched the Xr’s $749 price at launch, which made it very appealing to those on a budget.

Adding an “e” to the S family was a smart move. It helped, of course, that the entire Galaxy S10 family — the Galaxy S10 5G included — was a lauded set of devices.

Galaxy Fold: Flip or flop?

Just days later, Samsung revealed the Galaxy Fold on stage at Mobile World Congress. The Fold is an advanced, expensive device that features a plastic display that can bend 180 degrees. This allowed Samsung to craft a phone with a tablet-sized, 7-inch display that still fits in your pocket. The excitement surrounding the debut was abated only a little by the sobering $1,980 price tag.

Related: Motorola Razr vs Samsung Galaxy Fold: Battle of the fold

Then came the reviews. Samsung seeded a small number of review units to media outlets in April, and within days a handful of the review units broke. The displays featured a protective film that, to reviewers, appeared to be a pre-installed, removable screen protector. Several people yanked it off and essentially ripped the display apart. That wasn’t the only issue to impact the screen. Samsung first delayed the launch to late June while it investigated, and eventually postponed the phone’s for-sale date to September.

To call the episode embarrassing would be an understatement. Worse, even the re-engineered and re-launched version of the phone broke.

As it stands today, the Fold, as we wrote in our review, is an extravagance. It’s bleeding edge tech that some will want, but until crucial flaws are fixed, no one needs.

More than a foot-Note

While Samsung toiled to repair the Galaxy Fold — and its image — the company rebounded with the Galaxy Note 10 family. Marking its debut in August, the Note 10, which borrowed heavily from the S10 line, showcased Samsung at its best. The phone has one of the best screens, best cameras, and best batteries of any mobile device in the market. This year, a smaller Note 10 joined the Note 10 Plus to broaden the appeal of Samsung’s seminal series.

This one-two Note punch worked. Both phones garnered positive reviews and, as far as anyone can tell, are selling well in the face of a diminished Huawei. The Note 10 Plus would go on to beat out tough competition to win our Best of Android: Reader’s Choice award.

Bridging the divide

October saw Samsung tease a new folding device concept that smacks of the Motorola Moto Razr. The device made a quick appearance at Samsung’s annual developer conference and set off a firestorm of speculation.

This is where we find ourselves today, on the cusp of the annual Consumer Electronics Show with Mobile World Congress looming in the distance. Surely Samsung will have a range of products on display in the Nevada desert, Barcelona, and beyond. So what’s on deck for 2020? Let’s speculate.

Samsung at CES 2020

CES 2020 is just days away. You can count on the company to offer up new gear in just about every category other than mobile. The company is kicking the show off with the first official press conference scheduled for January 6.

Things we expect to see include a range of 8K and 4K television sets. Samsung will sound off on audio with new soundbars.

Samsung will go hard at CES, but don't expect much in the way of smartphone news. That will have to wait for MWC.

Appliances are about to look a whole lot better and the company’s smart fridges (and other smart home stuff) will hopefully see the biggest upgrade, though it’s hard to say if improvements will chiefly be in the software or the hardware of its screen-capable iceboxes.

Last, Samsung showed off several new PCs at its developer conference in October. Maybe a Chromebook will be in the mix, too?

The Galaxy S11

Cash Karo

Will Samsung turn it up to 11? Many believe so. The company is widely expected to announce the Galaxy S11 line around MWC 2020.

What will the device feature? Will it even be called the S11? Rumors are more rampant than fact at the moment. Suffice it to say, Samsung will need to deliver a family of hardware that can go toe-to-toe with the iPhone 11, iPhone 11 Pro, and the iPhone 11 Pro Max. Apple delivered