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Subscription services add up fast. Here’s how.

TV and movies are the first stop and the tech subscription service most of us think of first. We’ve already been watching Netflix, HBO Now, Hulu, and Amazon Prime Video for various movies and TV we enjoy. With Disney Plus and Apple TV Plus joining in, and cheap enough to make both almost automatic buys, the list is bulging out.

With billions being thrown at hit new content, for some, that’s enough to cut the cord on cable and the bundled mash of channels. A recent study found 70% of US households have a streaming subscription, with the average viewer taking up 3.4 services at once. At an average cost of $8.53 per service, that’s a $29 per month cost. But that’s just the beginning.

See also: Disney Plus vs Netflix: Which should you choose?

Music

Next up is a music subscription. After switching from MP3s and iTunes to streaming music, there are a handful of winners you either use or subscribe to: Spotify, Apple Music, Tidal, Pandora, SiriusXM, or perhaps Amazon Prime Music, or whatever Google is trying to simultaneously stifle/launch. That’s not all that you can get for your ears either — perhaps you choose to listen to audiobooks via Audible, or Scribd, or a host of smaller competitors. You might try Blinkist for getting the core details out of books fast rather than listening to them all.

And of course, podcasts. While most podcasts are free and often ad-supported, Luminary and Spotify as well are trying to make big plays in scooping up podcasts to get people to pay for exclusive content on a subscription model. With true wireless earbuds becoming more common, listening on the go is easier than ever, so it’s incredibly likely you pay for one service among these.

Audio models aren’t expensive. Spotify is about $10/month, Blinkist runs about $7 monthly, Audible is $14.95/month plus additional payments for books. But, as you’ll see, they add up. For an example, we’ll go with Spotify here for $10/month.

Gaming

Gamers have been paying for subscriptions for an age, especially the console games where Xbox Live and PlayStation Plus have been mandatory for getting online. Google Stadia is now out to shake that up further, as payments go from large upfront cost one-time ownership of a console or PC, to monthly payments for convenient access (in theory).

On mobile, popular games have tried all of the following:

• Premium paid games in the Store
• Free-to-play games where paying a fee removed the ads
• Free-to-play games where payments made things go faster in multiplayer worlds like Clash of Clans
• Completely free games which incentivize having more fun via paid or subscription battle passes
• Now, Apple Arcade and Google Play Pass: subscriptions to play unique and exclusive games/almost unlimited gaming

Fortnite started the seasonal subscription efforts for mainstream gamers, and that’s been rolled out to other big games, including Dota 2. Twitch and Mixer lean on offering freemium subscriptions to fans of creators, which allows the likes of Ninja to both have a wide audience, while subscribers contribute a revenue base, adding sponsorship and other payments on top.

Chances are if there’s a gamer in your household, they have at least one paid subscription to Xbox, Sony, Google, Apple, Epic, or Supercell. Or more than one. That’s another $10/month in there for many, at least.

News and views

News and magazines have seen revenue eaten away by Facebook and Google, along with a hit-or-miss audience from Facebook Newsfeeds and Google News and Search. Subscriptions and semi-open paywalls are the new trend. For some publications like The New York Times, it appears to be working. Apple News Plus is not, and will likely merge into an Apple bundle. We’re talking another $12.50/month for the Times.

Apps, tools, and services

Your favourite apps and tools are no longer buy-it-once premium options, but paid subscriptions, asking for a monthly fee or a yearly fee at a discount. Hello Adobe. This does allow for genuine revenue streams for developers of small apps to support the never-ending demands of users. Duolingo asks for payment to unlock premium features; iCloud, Google Photos, Google Drive, and Dropbox want money to store your files beyond a certain point; to-do apps get more useful when you pay; a password manager (which is just about essential for online security); Headspace is a yearly model; Tinder entices you to pay to get more matches; while even weather apps have paid subscriptions. A free VPN is risky, while paid options are better than ever.

200GB of iCloud storage is $2.99/month, and let’s say you pay for an app like a VPN — say ExpressVPN — for security for $6.67/month, along with LastPass for another $2.67/month. That’s $12.33/month.

Live sport continues to bring major audiences. But while casual fans can still catch most big games on cable, more dedicated fanbases who need to bypass blackouts are buying the likes of NBA League Pass, NFL Game Pass, and MLB TV. ESPN Plus offers more streaming, and the model is working for other sports: F1 TV has opened Formula 1 motorsport much further. The latest content delivery player is DAZN, a pure-sport live streaming service, with a focus on boxing and super fights.

DAZN is $10/month, so we’ll count that.

Supporting artists and careers

Enjoy watching an artist, creator on YouTube, and even some journalists, writers, and authors? Chances are, to support themselves they’ll have a Patreon, where fans are encouraged to pay a monthly subscription to unlock additional exclusive content. Even adult entertainers are in the space, which is usually a sign of the future. Musician Ben Folds has a Patreon, running at $10/month.

I haven’t yet mentioned the anomaly that is the boxed-up offering of Amazon Prime, offering its range of services in one go: faster delivery, streaming video, music, Twitch Prime, Prime reading for free books, Audible Channels for Prime, Whole Foods savings, and more. Apple is set about to go towards a bundle, if you believe usually reliable reporting. Amazon Prime runs $12.99/month.

Then there are gyms and co-working spaces that are aiming to attract members, or paying subscribers, to work out or just plain work, and be part of a community. Uber and Lyft are offering subscriptions for those that commute regularly via car-sharing apps. You might enjoy a physical magazine subscription, bespoke coffee roasters that mail a fresh Fair Trade bag of beans or two a month, while even premium bicycles offer a subscription model, rather than buy-once.

I haven’t yet mentioned the classics that are “optional,” but basically essential for nearly everyone: broadband and cellular plans.

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